Online advertising will continue to be one of the fastest growing fields of digital marketing. If you are reading this article, it is because you want to boost your business on the Internet. But are you clear about what online advertising is about and what makes it so striking?
The phenomenon of Digital Marketing has been applied since the 90s and has undergone different changes both in the techniques and in the tools used. Today there are companies that are hardly conceived outside of this online environment, since it is what somehow makes the different products or services known among individuals, and of course, the Internet has become a great community.
The new digital channels offer all kinds of advantages that allow companies to reach out faster and more effectively. The management of online advertising is based on the design of advertising campaigns, preparation of the corresponding formats, launching and monitoring of the results of any advertising action on the Internet. Remember, using these techniques will give you an edge over the competition.
Internet banner ads are made up of various advertising formats. These can be in the form of text, like the ones we will see on Google (Google Adwords), the social ads we find on Facebook, or the banners we find when we consume content on various portals. Similarly, there are many other novel formats, such as Twitter and its promotions.
These are some of the most used advertising formats in digital marketing. But of course they are not the only ones, there are other forms in the world of marketing and advertising that come to us every day, and as technology progresses, new terms, new tools and new concepts are created.
In Google advertising you can present your company’s online advertisements to customers through display ads with Google Adwords and choose what type of pages you want to appear on, you will only have to pay if they click on your ad to go to your website .