Mobile apps have changed the attendee’s perspective on how to attend an event. With so many mobile apps for events in the market, it is nearly impossible to select one that matches your expectations.
The key features that you must consider while choosing a mobile app for your hybrid events must be appropriate, assistive technology-ready, and everything in between, from marking yourself in your attendees’ calendars to giving them an excellent experience.
In this article, we will go through the major characteristics to look for while choosing a mobile app for hybrid events.
Must-Have Features of Mobile App for Events
By choosing the right mobile app for hybrid events, you can help yourself by positioning yourself in the market easily. This mobile app for your events must help you streamline your communication with attendees, provide real-time feedback, and gather valuable analytical data to improve your future hybrid or in-person events. Ultimately, investing in a quality mobile conference app can help you generate revenue and create a memorable experience.
Customization:
You must choose a mobile app that is adaptable to the specific needs of your event. These specific needs must include the color scheme, branding, and navigation of the app to be customized. So that it fulfills the criteria of fitting your brand image and helps in solidifying your own brand.
This will ensure that the attendees encounter a unique experience, which will make them want to get connected with the event and feel more recognized. This will build better loyalty among the attendees.
Agenda and Schedule:
Attendees must go hand in hand while accessing the agenda, sessions, and speakers via a hybrid mobile app so that it will allow them to manage their schedule and set reminders accordingly.
After event registration, the app should automatically mark a block in the calendar through auto-sync. Most importantly, attendees must get real-time updates and scheduling adjustments. This will enhance their overall experience of the mobile conference app and ensure that they don’t miss any important sessions.
Networking:
While attending an event, attendees will have the expectation of socializing with others who share their interests. A networking element in an event mobile app must be a priority on the checklist when choosing the best mobile app for hybrid events. It can also look like an electronic telephone directory.
By facilitating networking, the app can help attendees build relationships and talk business with their co-attendees. This can lead to a more successful event and increased satisfaction among participants.
Live polling and Q&A:
To boost participant participation and connection, an event mobile app should support live polling and Q&A sessions. It should allow participants to submit questions and vote in live polls, which encourages attendance and increases attendee satisfaction.
Live polling and Q&A sessions can also provide valuable insights for event organizers about the audience’s preferences and opinions. This information can be used to improve future events and tailor content to better suit the attendees’ needs.
Interactive Maps:
An event mobile app should have interactive maps to assist participants in navigating the event venue. The maps should depict the location of the event, including exhibitor booths, session rooms, and food and beverage facilities. It should also include elements like GPS tracking to assist guests in locating themselves within the event area.
Furthermore, the maps should be easily accessible through a mobile app or website and should be regularly updated to reflect any changes in the event layout or schedule. This will ensure that guests have a seamless and enjoyable experience at the event.
Analytics:
A mobile event app should have analytics and statistics to track attendee participation and event success. It should collect data on app usage, attendance, session popularity, and attendee behavior in order to assist event organizers in making data-driven decisions for future events.
This information can also help event organizers identify areas for improvement and make necessary adjustments to enhance the overall attendee experience. Additionally, analytics can provide valuable insights into attendee preferences and interests, which can be used to tailor future events to better meet their needs.
Video-On-Demand
Enable video-on-demand functionality with a redirect to YouTube. This permits registered guests who were unable to attend live sessions to watch them at their leisure. This also allows attendees who had difficulty taking notes while listening live to go back and review these sessions. To offer the finest viewing experience, always provide a high-definition recording of their in-person event.
Indoor Venue Maps
Event signage cannot always direct your participants to the correct location, especially if they are a long distance away. Including event location maps in your app is thus a fundamental but critical need for ensuring participants get to their selected venues on time.
After all, who wants to be late just because of a mere confusion of directions?
Your app should provide easy routes to various speaker sessions, the sponsor hub, the food court, and the assistance desk. Another strategy to keep visitors from getting lost is to include a voice-activated tool that guides them to desired destinations.
Virtual exhibitor booth
Virtual exhibitor booths are another useful tool that attendees can use. These expo mobile app’s booths allow businesses to demonstrate their products and services live.
As a result, it allows interested attendees to contact each other digitally and address questions regarding these products or services. Live gamification in these expo rooms also aids in keeping attendees’ attention.
Gamification features
Gamification is one of the most effective event software features to offer in order to increase attendee participation and event ROI. It encourages them to network, rewards them for remaining attentive and participatory throughout sessions, and allows them to interact with sponsors and exhibitors.
Set up a scoreboard to award participants with points and badges for completing their profiles, attending a session, or participating in a mid-session game. Conduct pre-event contests and giveaways to generate excitement and keep people engaged.
Conclusion
Finally, selecting the correct mobile app for events is critical to the success of any event. Event organizers can choose a mobile app that matches their event needs, improves attendee experience, and achieves event objectives by taking five essential elements into account. Remember to select a mobile app with custom features such as an agenda and timetable, networking features, live polling and Q&A, interactive maps, and statistics.
Additionally, it is important to ensure that the mobile app is user-friendly and accessible on multiple devices leading to smooth event registration. Event organizers should also consider the cost and support provided by the mobile app provider before making a final decision.
